Carls Jr & Mini launch of first drive-through at the new Playground @ Big Splash
SINGAPORE, May 2008 – Making waves at the brand new lifestyle arena – Playground @ Big Splash – is the latest outlet by the premium burger restaurant Carl’s Jr.®. This outlet is also home to the American joint’s first 24-hour drive-through in Singapore and Malaysia, and remains true to its credo of providing customers with real, juicy American-style burgers in a trendy environment. The largest outlet to date in Singapore and Malaysia, this 4,800 square feet restaurant serves the signature made-to-order charbroiled burgers of Carl’s Jr. ®, complemented by quality service amid the languid surroundings of the East Coast Park beach.
Carl’s Jr launches its 24hours Drive Thru with the support of MINI. On display at the launch were MINI’s impressive models – the MINI Cooper S and the all new MINI Cooper Clubman and MINI Cooper S Clubman. MINI owners also turned up in full force to form the longest MINI Drive Thru queue ever seen in Singapore. Combined with close to 20 MINIs parked at MINI Privileged Parking lots in a row just outside Carl’s Jr, the sight was just spectacular.
To rev up the scene, the DJ worked his magic from the DJ Car – a MINI Clubman which came fitted with a DJ console in its boot and designed with really edgy graphics.
At the Drive Thru counter, customers found themselves in for another treat (no pun intended) – with Carl’s Jr ladies on hand to keep windscreens nice and clean.
Customers at the restaurant were not forgotten – their visual treat saw the MINI on display getting a real good wash-down by Carl’s Jr ladies. All in the name of good clean fun!
Good food, great music, babes and lots of MINIs - it doesn’t get any better than this. Definitely an unforgettable evening at Carl’s Jr – Playground @ Bigsplash.